Patagonia’s latest film, Becoming Ruby, is about inclusion, identity and hand-drawn heroes—starring mountain biker, skier, and artist Brooklyn Bell. Watch the full film here…

Feature image by Joey Schusler (@joeyschusler)

If you can’t find a hero, create your own; for mountain biker, skier and artist Brooklyn Bell (@badgal_brooky), that hand-drawn hero was a comic character named Ruby J. Using Ruby as a role model, Brooklyn set out to “live like her, breathe like her, be unapologetically black like her,” finding her own identity in a mix of dirt, snow, art and inclusion. —Patagonia

Becoming Ruby is directed by Dave Mayers (@daveemayers).

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