Diamondback Bikes just announced the addition of our friend Devin Cowens to their athlete roster for 2022. You might recognize Devin from our What’s In Your Bag? YouTube series, and beyond that she’s been busy advocating for more diversity and inclusion in the cycling industry. She started the Atlanta chapter of Radical Adventure Riders, an organization that focuses on gender inclusivity and racial equity in cycling and the outdoors, and Diamondback will be supporting their efforts moving forward.
“It’s important for brands to move in the direction of supporting non-competitive cyclists. Most athletes who are able to do this full time often have generational wealth, dual income, or have been competing from a very young age,” she said, adding, “Partnering with Diamondback (and my other sponsors) will allow me to amplify and elevate Black, Indigenous, and People of Color; Femme, trans, women, and non-binary folks on bikes through Radical Adventure Riders ATL and beyond.”
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