The New Focus Atlas is “Made to Lose”

The all-new Focus Atlas is the company’s first real gravel bike. But instead of making a high-end, race-oriented model, they set out to make a versatile platform that’s “made to lose”… or made to get lost, I presume. The Atlas comes in four different models, each of which is specced with 700c tires. However, Focus claims it’s 650b-ready and can take widths up to 47mm for both 650b and 700c. Considering its 75mm BB drop, it seems perfect for either tire size, but it doesn’t appear that Focus offers the Atlas as a frameset. Each of the four Focus Atlas models is built around a lightweight aluminum frame, full-carbon fork with internal cable routing, and plenty of mounts for racks, fenders, and even a kickstand. The most interesting spec on the Atlas is Focus’ choice of Road Boost hub spacing/standards (110x12mm front, 148x12mm rear). Watch the launch video below and scroll down for a few details about each model.

The Focus Atlas has three pairs of bottle cages: on the seat tube, above the down tube, and underneath the down tube. The three-pack mounts on the fork can handle 3kg per side. The most interesting bikepacking-freindly feature on the Atlas is its relatively unique cable routing from the handlebar directly into the headset, a great idea for avoiding cable interference with a handlebar bag.

Focus Atlas 6.9

The top-end 2,500€ Atlas 6.9 comes with a Shimano GRX810 1×11 groupset, gravel Road Boost system wheels by DT SWISS, and 700c x 45mm WTB Riddler tires. Find details here.

Focus Atlas 6.8

The mid-range 2,000€ Atlas 6.8 comes with a Shimano GRX600 2×11 groupset, Road Boost system wheels by Novatec with double-sealed hubs, and 700c x 45mm WTB Riddler tires. Find details here.

Focus Atlas 6.7 EQP

The 1,800€ Focus Atlas 6.7 EQP comes with a Shimano GRX400 2×10 groupset, double-sealed Novatec Road Boost hubs, 23mm wide WTB rims, fenders, and a light system for commuters and travelers. Find details here.

Focus Atlas 6.7

The 1,600€ Atlas 6.7 has a Shimano GRX400 2×10 groupset, double-sealed Novatec Road Boost hubs, 23mm wide WTB rims, and 700c x 45mm WTB Riddler tires. Find details here.

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