Keep Riding – Ron Holden (Video)

The latest release in Rapha’s Keep Riding series highlights Ride for Black Lives organizer Ron Holden (@ronholdenjr) and the important work he’s been doing to share the message of equality through group rides in Los Angeles—the city where he was born and raised and one he’s proud to highlight and shine light on through this movement. In this video, Ron shares the powerful story of how his desire to see real change in the racial justice movement led him to quit his job to create a safe space for his community and spread a peaceful message of love and unity. He reflects on the effects and outcomes he’s witnessed through the Ride for Black lives to date, particular as they pertain to young people.

From Rapha, “You have a little bit of everything in Los Angeles. Diversity, opportunity, creativity, it’s all at your fingertips. But there are two versions of this city: there’s Hollywood, and then there’s the multi-faceted, beautifully complex reality. Born and raised in LA, Ron Holden feels like he owes the city everything but at the same time, he’s always been missing something. Following Black Lives Matter protests in 2020, he offered his company the opportunity to make meaningful change but got nowhere. So instead, he quit his job and founded a movement that allows its members to go anywhere. Ride for Black Lives organises open-to-all group rides through town that spread the message of equality. It welcomes riders from all walks of life, it bridges the gap between communities, and it’s what keeps Ron riding each and every day.”

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