As part of their ongoing effort to make cycling more engaging to a broader base of people around the world, Rapha recently announced two new additions to their roster of riders: ultra-endurance bikepacker Lael Wilcox and multi-discipline racer Sarah Sturm. Aside from being accomplished riders, both women are extraordinary cycling ambassadors and have dedicated themselves to encouraging and inspiring more folks to get out and ride.
Beyond diversify their team of sponsored riders, Rapha has pledged to continue investing $1.5 million annually to support underrepresented communities of cyclists by funding organizations such as The Helen100 Foundation and The Amy D. Foundation, both of which are working to provide more opportunities for young women in cycling.
To provide a platform for telling women’s stories more in more detail, Rapha also just launched a new official Instagram channel dedicated to elevating women in cycling and hosting conversations about important issues from around the world of women’s cycling. In the brand’s own words, “The platform will showcase the many, often unseen riders, doing amazing things for the sport. We hope that with this platform we can speak to and hear from women and gender-diverse people, building a relationship with a community who deserve a bigger space within the cycling world.”
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