From the minds at Thesis Bikes comes a brand new component company that claims to tick the strong, light, and affordable boxes with three new carbon wheelsets. Learn about Lōgōs Components’ sub-$1,000 Eudae, Atara, and Epoché wheels here…

I’ve put loads of miles on a pair of Thesis 650b wheels over the last few years. They were super interesting to me when they came out in 2017 because they ticked a lot of boxes that other carbon wheelsets didn’t. In short, they had wider rims than others at the time, standard DT350 hubs, and 28 spokes. And, at $999, they were also very affordable. I’ve been super impressed with this wheelset and was happy to learn that Thesis decided to spin off a component company. Lōgōs Components just launched with a collection of 650B, 700C, and 29 wheelsets. Read on for details.

Logos Carbon Wheels, hubs

Built using open standards and non-proprietary parts, Lōgōs wheels claim to deliver excellent performance, best-in-class strength-to-weight, durability, and serviceability, all at a $999 price point. According to Lōgōs head and Gravel Ride Podcast co-Host Randall Jacobs, “The original dual-sprung floating star ratchet system, patented by Hügi in the 90s and later popularized by DT Swiss, is legendary for creating the world’s most reliable hubs. With this design becoming an open standard, we saw an opportunity to work with our manufacturing partners to create a wheel collection that meets or exceeds the performance, strength-to-weight, durability, and serviceability of the best of the best at any price while keeping them accessible.”

All three wheels have the following features (from Lōgōs):

  • T700 and T800 carbon fiber rims with a raw satin-finish carbon rims free of excess resin or post-mold coatings for maximum strength-to-weight;
  • 3.5mm Asymmetric rim profiles with individually reinforced and angle-drilled nipple holes for balanced spoke bracing angles and increased total tension for a stronger wheel using a standard number of spokes;
  • Precision assembly using premium Pillar Wing 20 spokes and exposed brass nipples for superior durability and long-term serviceability.
  • Backed by a 5-year warranty, lifetime at-cost incident protection, and readily available service parts, with full incident protection available for a reasonable charge.

Lōgōs Eudae 29 ($999)

Logos Carbon Wheels, Eudae 29

The Eudae 29 is our favorite of the bunch and features a 37mm wide rim with a 31mm internal width, 28 spokes, hookless rim walls, MTB axle standards (F:15×110, R:12×148), and have a claimed weight of 1,565g grams. They’re positioned for XC, trail, and adventure and seem ideal for a mountain bike or ATB with tires ranging from 2.25 to 2.6″ wide.

Lōgōs Atara 650B ($999)

Logos Carbon Wheels, Atara 650b

The Atara 650B features a 33mm wide rim with a 28mm internal width, 24 spokes, hookless rim walls, gravel axle standards (F:12×100, R:12×142), and have a claimed weight of 1,325g grams. They’re positioned for gravel and adventure and seem ideal for a gravel bike converted to 27.5″ with tires ranging from 45mm to 2.2″ wide.

Lōgōs Epoché 700C ($999)

Logos Carbon Wheels, Epoché 700C

The Epoché 700c features a 32mm wide rim with a 24mm internal width, 24 spokes, high-impact bead hooks, gravel axle standards (F:12×100, R:12×142), and have a claimed weight of 1,365 grams. They’re positioned for road/cyclocross/gravel and seem ideal for 38-47mm tires.

All three wheels are available to order now and start shipping in late August. Learn more over at



New Components

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