Singletrack/MTB
Gravel/All-road
Dirt-road Touring
Fat-bike
Earlier this week, Éliane Trudeau and Ronny Perez Jaramillo of Memento Cycles took first place in the People’s Choice category at the 2024 Philly Bike Expo with the stunning “Heart” gravel bike. Find a brief recap from Éliane plus photos and build details from both Memento bikes on display here…
A huge congrats goes out to Éliane Trudeau and Ronny Perez Jaramillo of Memento Cycles from Montréal, Canada, who took first place at the 2024 Philly Bike Expo this week, as voted by the attendees. Éliane and Ronny have been in business for just two years and took the event by storm, showcasing two stunning bicycles that garnered a lot of worthy attention.
The winning bike is a triple triangle 650B gravel bike complete with curvy heart-shaped front rack and several other clever details. Éliane also had a cargo bike on display, finished off with a webbing cargo platform, Memento-made handlebars, 26 x 2.4″ / 20 x 2.2″ tires, and a 12-speed drivetrain. Find photos of both bikes, a brief recap from Éliane, and details on her bikes below.
Memento Cycles Heart Gravel Bike
Words by Éliane Trudeau, show photos by Firespire Photography
The bike is really dear to me, since it is a tribute to the LGBTQ community, and especially to trans people in the cycling industry. The color combination was curated to fit the trans flag colors. The centerpiece of the bike, the integrated rack, as a heart-shaped stopper that represents love and acceptance for trans people in the cycling world. Since I started my transition two years ago, it’s been really important to me to be able to be a strong voice and public figure for trans awareness. It’s especially important nowadays, with all the setbacks on trans rights in the US.
- 650B wheels with 2.2″ super yummy tires by Panaracer, built by C&L Cycles in Montreal
- Cranks by Appleman Bicycles
- 11-speed drivetrain with SRAM derailleur, chain, and shifter
- Brooks Cambium C17 saddle
- RockShox Reverb dropper seatpost
- Wolf Tooth headset and seat clamp
- Salsa 50cm drop bars
- Zipp stem
- Shimano disc brakes (flat-mount in the back and ISO in the front)
The frame also has a handful features that I love to put in frames when I can, including a triple triangle, a double seatstay bridge trapping the hourglass eyelet, and an extra curved tube between the top tube and downtube. It also has internal routing for the rear derailleur and rear brake. Both wheels are also thru-axle. It was made using oversized tubes, notably a 47mm headtube and 42mm downtube. The bike was made using a mix of Columbus Cromor and Zona tubing and some straight 4130 chromoly tubes.
Both my business partner Ronny Perez Jaramillo and I worked really hard on this bike and the cargo we brought to the expo to make sure we left a big mark on the event. We both weld, and I take care of the business and marketing side while he takes care of conception of jigs and parts.
Memento Cycles Cargo Bike
Words by Éliane Trudeau, studio photos by Brad Quartuccio
We’ve been working on this one for over a month, making sure to add extraordinary details and features to make it the coolest cargo frame ever made. We started it all with a wishbone paired with a triple triangle. It is our first frame with a wishbone, so we wanted to make it truly unique. The frame also has a yoke, allowing it to clear an amazing 26″ x 3″ tire. There are absolutely no limits to this one. As if it wasn’t enough already, we bent that 42mm downtube in-house, added a double top tube, and made a unique “M” shaped stopper for the platform, which is huge, by the way.
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