Hi, I’m Jefe Branham. I live in Gunnison, Colorado—life at 7,700 feet. I make my living making food and wrenching on bikes. I have a wonderful two-year-old daughter and an avid bikepacking wife. We are always outside hiking, biking, camping, and bikepacking, and hope to raise our little girl on dirt, adventure, and acceptance of others. I love bikes and all the ways to ride them. My favorite thing to do on a bike is heading off for long rides from my door.
El Jefe is a project that I’ve been working on for almost a year with Chris Reichel and Adam Miller of Why Cycles. We wanted to bring a faster bikepacking bike into the Why quiver. This bike delivers on that! I have been riding one of the original prototypes since sometime last fall, and the El Jefe is a really rad and fun bike that also likes to be loaded and pushed hard. I smile so big every time I throw a leg over and take it for a spin.
The bike features artwork based on some of my sketches. Mountains, trees, trails, bikes, and a lily on the seatube. I wanted the graphics to beg one to take it out into those places and explore. The lily is an homage to my daughter, Lillian, and a reminder that no matter how far I am from home, I will always carry some of that love with me.
- Frame Why Cycles El Jefe (Large)
- Fork Rock Shox Pike RCT, 120mm
- Rims Revel R27
- Hubs I9 Hydra
- Tires Maxxis Rekon / Dissector, 2.6″
- Handlebars Custom Goodday Cycles
- Headset Cane Creek 110
- Crankset SRAM DUB XO1, 30T
- Cassette Ti 21T rear cog
- Brakes SRAM Guide G2
- Saddle Ergon
- Seatpost Fox Transfer 125mm dropper
- Stem Race Face Atlus (70mm)
- Front bags Homemade
- Frame bags Homemade
- Accessory bags JPaks feedbag
For more, be sure to check out Logan’s recent review of the El Jefe. We also covered Jefe’s record-setting time on the Arizona Trail earlier this month. Check that out here. You can keep up with Jefe on Instagram @jwookstar.
Send Us Your Bikepacking Rig
Use the form below to submit your bikepacking rig. We’ll choose one per week to feature in a Reader’s Rig Dispatch and on Instagram. To enter, email us your best photo of the bike (preferably at a 90° angle), your Instagram username (optional), and a short description of you and your rig. If your bike is selected, we’ll need a total of five photos and a little bit more info.
Please keep the conversation civil, constructive, and inclusive, or your comment will be removed.