Owned and operated by Matias Stridsland, Stridsland is responsible for some seriously cool bike builds and as well as designing and manufacturing some equally nice bike components. Matias grew up on Canada’s west coast but now lives in Copenhagen, Denmark with his 2-year-old son, and is behind the catchy tagline (and stickers) Ride Slow, Die Whenever. Due to Brexit it has become impossible for Stridsland to sell to customers in the UK but Wizard Works has stepped in as the exclusive UK dealer. So if you want to snag some of Stridsland’s colorful chainrings, chainring bolts, crank bolts, titanium top caps, or Ride Slow, Die Whenever stickers—this is the time to do it!
Items go on sale at 4:00pm GMT today on Wizard.Works. Quantities are super limited. Orders are expected to ship March 3rd. At 5:00pm Copenhagen time (GMT+1) Stridsland’s web shop will also open up, so head over there if Wizard Works’ sells out and you’re not from the UK. Check out Stridsland.com to learn more about Matias and his business.