“Maverick By Necessity” is a new video from Tailfin that takes viewers behind the scenes into the development of their new frame bags, including a fascinating look at how they devised a heat map of “dead” frame triangle space to nail down the fit and shape by digitally analyzing hundreds of bikes. Watch it here…

Tailfin’s design ethos is impressive. This is evident in both the attention to detail in their products and the testing and R&D that go into them. “We obsess about every detail and never stop innovating until we feel we are creating the world’s best bike products,” said founder Nick Broadbent on the topic. Maverick by Necessity is the title of their latest Product Development Story documentary, which, according to Tailfin, isn’t just a title; it’s the Tailfin way of life.

The Frame Bag Product Development Story takes viewers behind the scenes into the design processes that created their new range of frame bags and introduces the humans who envision them. In the process, it offers a look behind the scenes of the impressive techniques that went into the processes, including custom-programmed heat-mapping software developed to dial in the shape and sizing based on hundreds of customer setups. Watch it below:

“We don’t seem to find any shortcuts when we’re developing stuff.”

Maverick By Necessity, tailfin frame bags product story

  • Maverick By Necessity, tailfin frame bags product story
  • Maverick By Necessity, tailfin frame bags product story

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