Drawing inspiration from cycling through the deepest bits of the British winter, The Tipping Point is a new video from Openwide Agency that speaks to the many rewards and challenges of escaping the house and pushing yourself to pedal despite the wet, cold, and dark. Watch it here…

The Tipping Point is the latest collaborative release from co-directors Dominic John and Jamie Edwards, whose Truth to the Process we published last fall. This time around, they’re sharing what they call a “thank you letter to the winter.” Inspired by the riding they’d been doing during the harsh British winter, made particularly difficult to endure by lockdown measures, it captures the cyclist’s journey through the depths of the darkest and coldest season, gradually progressing toward the light on the horizon as spring approaches.

As Jamie and Dominic put it, “As cyclists, we noticed a clear shift. Any traces of autumn take a bow and we’re left with winter in its purest form. The woods turn to deep, dark, earthy shades and seem devoid of life. Temperatures and traction drop hand-in-hand and rides seem to be first and foremost about escaping the house with anything beyond that considered a bonus. Autumn is long gone, spring is nowhere to be seen. It’s in that deepest and darkest chapter of the winter that we really found a certain special something. Numb fingers, wet arses, frozen toes but plenty of rewards alongside, albeit hard earned ones.”

Watch the three-minute video below, then scroll on for a few photos from behind the scenes by Jacob Gibbins.

“Simply going becomes as much the point as the where or the what.”
  • The Tipping Point, Openwide Agency
  • The Tipping Point, Openwide Agency
  • The Tipping Point, Openwide Agency
The Tipping Point, Openwide Agency
  • The Tipping Point, Openwide Agency
  • The Tipping Point, Openwide Agency

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