In the latest installment of Wahoo’s Frontiers series, they catch up with multi-discipline racer Sarah Sturm, who shares the story of how cycling became an integral part of her life and the way riding has connected her to people, helped her discover new passions, and made for a more interesting life. Beautifully shot and set against a backdrop of stunning Colorado scenery, this 15-minute video profile is well worth a watch.
From Wahoo: “The measurement of success for athletes of all levels is oftentimes determined by the results in a race or a challenge. What is often missed in the pursuit of performance is the change that sport makes on an athlete’s life and how those changes are powerful and stand the test of time… There is a fire in Sarah that makes her a worthy competitor at any bike race while being kind, informed, and giving back to others is how Sarah defines success.”
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