Posted by Lucas Winzenburg
Photos by Gritchelle Fallesgon (@gritchelle)
Guided by the question of how to make diversity, equity, and inclusion a priority in the cycling industry, our friends at the WTF Bikexplorers came up the idea to create a set of four actions that companies can use to create change. This morning, we’re excited to share the details of their Cycling Industry Pledge. We’ve also signed it ourselves, as we believe strongly in the work the WTF Bikexplorers are doing and recognize that we can always do better ourselves. Find their full press release below, along with details on how you can get involved, plus a roundup of some our of our favorite WTF Bikexplorers posts here on the site.
Portland, OR – (January 21, 2020) – As leaders in the cycling industry, we are responsible for making our workplaces, communities, and world genuinely inclusive. The Cycling Industry Pledge (CIP) holds companies accountable to advance diversity, equity, and inclusion in the cycling community and includes the WTF Guiding Principles for any individual to take.
Why a pledge is needed:
- The cycling industry is the most discriminatory out of all outdoor industries on gender-based exclusion*.
- Gender and racial inequality prevail in bike shops, professional cycling, and media representation within the cycling industry.
- Spending from cycling contributes significantly to local, state, and national economies, as well as internationally – the second-highest spending for any outdoor activity*.
- Advancing diversity, equity, and inclusion effectively engages and supports all underrepresented groups.
In signing the Cycling Industry Pledge (CIP), companies will help craft a specific set of actions for their company which will:
- 1. Practice upholding the WTF Bikexplorers Guiding Principles
- 2. Advocate to hire a diverse workforce and executive leadership
- 3. Visibly engage in supporting broadly representative cycling teams, events, athletes, and ambassadors
- 4. Share the Cycling Industry Pledge with other companies in the cycling industry
We recognize that these four outlined actions are not the complete answer. Still, we believe they are concrete steps toward building more diversity, equity, and inclusion and forming a more accountable network within the cycling industry.
To learn more about the Cycling Industry Pledge and for your company to sign, click here. In addition, get a limited edition screen print of the WTF Bikexplorers Guiding Principles and a CIP sticker to show your support for the Cycling Industry Pledge here.
More from the WTF Bikexplorers
We’ve featured a number of posts from the WTF Bikexplorers on the site since they were founded back in the fall of 2017. And we were so impressed with their work to engage and inspire riders that we named them our 2018 Bikepacker of the Year. After the annual WTF Bikexplorers Summit in October of 2018, we asked five participants to share their takeaways and shared their insightful responses here. WTF Bikexplorers founder and regular BIKEPACKING.com contributor Sarah Swallow also recapped several events from the group’s ride series here.