Industry Nine’s latest video is a unique and fun look at their new Hydra2 hub and the people who put it together. From insights about the improvements from the original Hydra to cars stress-testing an axle, this interesting new marketing video has it all…

The newest video from Industry Nine showcases the benefits and improvements to I9’s iconic Hydra hub system. While our own Neil Beltchenko has a video and written review for you to dive into today, Industry Nine has some content of their own focusing on the new hub system. A marketing exercise to boot, this new video from I9 is a fun, unique, personable look at their new product and the team that made it.

A few weeks ago, I got to visit Industry Nine to take some photos of the new hub and meet some of the team. They’re a nine(!) minute drive from my house in Asheville. It was good to meet the passionate, talented folks behind the brand, and was also great to meet my “neighbors.” That sense of community was furthered when I watched their new video about the Hydra2, which features all of the cool characters I met on my visit and members of the community here who are stoked on bikes and everything about them.

I9 Hydra2 review
  • I9 Hydra2 review
  • Industry Nine Hydra2 review

Be sure to check out the video, as it contains everything from ripping berms and massive jumps to specifics about bearing seals, service life, and axle thickness. I wish more companies did more personnel-centric videos like this, as it humanizes what is ultimately a very hands-on industry.

For more on Industry Nine, visit IndustryNine.com.

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