Stephen Fitzgerald

Rodeo Labs owner-operator Stephen Fitzgerald has never been shy about sharing his motivations around product development. Insistent on riding his way into new designs rather than allowing industry pressures to take the wheel, the brand’s new Flaanimal enjoyed an interesting and lengthy development process. In his latest feature, Stephen discusses everything that went into their new bike and the reason behind the changes…

Contributing editor Stephen Fitzgerald reflects on a year of night riding, wheelies, and big rides with a dozen noteworthy products, ideas, and experiences. Find Stephen’s end-of-year 2025 Editors Dozen here…

In May, Stephen Fitzgerald of Rodeo Labs lined up for the 350-mile Pinyons and Pines bikepacking event in Arizona. In this engaging long-form piece, he recounts the blurry mix of endurance, luck, humility, and determination that led to his placing far higher than he initially thought possible. Read it here…

Earlier this year, Rodeo Labs founder Stephen Fitzgerald and friends rode the 200-mile UNBOUND Gravel race on Walmart beach cruiser bikes purchased shortly before the start of the event. “Cruisers” is a new 35-minute video that tells the story of their unforgettable day spent traversing the Flint Hills of Kansas on two wheels. Read a heartfelt introduction from Stephen and watch it here…

Following his ride of the Traka Adventure in Spain despite its official cancelation due to extreme weather earlier this month, Stephen Fitzgerald from Rodeo Labs penned this ambitious reflection on his history with “adventure” as a racer and organizer. Equal parts insightful, captivating, and revealing, this is an expansive piece you won’t want to miss. Read it here…

After being rejected due to high winds and sleet, four friends returned to the White Rim Trail in Utah last month to take another shot at the iconic route. Find a post-ride reflection from Rodeo Labs founder Stephen Fitzgerald, notes on the ideal bike for the route, and a trip video with insights into shooting it using only an iPhone here…

Following the release of the Rodeo Labs Trail Donkey 4.0, we reached out to the brand’s founder Stephen Fitzgerald to learn more about the evolution of their do-mostly-everything gravel bike. Find that here, alongside an honest and engaging look at the cycling industry from someone who’s unsure if they’re part of it or not…

Part experiment and part solution for a struggling supply chain, Stephen Fitzgerald of Rodeo Labs recently gave his personal Titanium Flaanimal a makeover to teach himself to paint bikes. Learn about how Rodeo Labs has loosened its reliance on outside suppliers and started offering in-house custom paint here, plus a look at Stephen’s Flaanimal makeover…

Rodeo Labs just teased a prototype of their first mountain bike, so we reached out to Rodeo Labs founder Stephen Fitzgerald to learn more about the bikepacking-focused Rodeo Labs Show Pony and what we can expect. Find some detailed thoughts from Stephen and a peek at the prototype here…