In episode four of Craig Lambard’s “Where I Bike” video series, he visits Noah from Cursive Cycling in Bristol, England, to take a closer look at this stunning vintage bicycle collection and learn about his consultant work in the bike industry. Watch it here…

Words and photos by Craig Lambard

In this episode of Where I Bike, I visit Noah, the mind behind Cursive Cycling, a rider, collector, and consultant whose garage is equal parts bike museum and creative lab. Every bike reflects a different chapter in his lifelong obsession with cycling.

Step inside and you’ll find a wild collection: a 29er singlespeed, a Serotta Club Special, a gravel build, a titanium 26er he’d dreamed of owning for years. “It came up locally,” Noah says, “and I just had to grab it.” Many of the bikes are almost completely original—time capsules from the eras they were built. There’s a Rowan Frameworks bike that won best paint at Bespoked, complete with one of the very first White Industries headsets ever made.

Where I Bike Ep 4
  • Where I Bike Ep 4
  • Where I Bike Ep 4

Beyond collecting, Noah works as a cycling industry consultant, helping brands refine what they do and how they communicate it. His perspective is shaped by a life spent riding and wrenching, not just analysing. “It’s such a weird industry,” he says. “The people building the best bikes aren’t always the ones selling the most. There’s passion and desire, and that’s not something you can fake.”

He’s quick to point out where many bike brands go wrong: “They try to do too much. Instead of focusing on the one thing they do brilliantly, they spread themselves thin. Just tell more people about that one great thing, that’s where the magic is.”

  • Where I Bike Ep 4
  • Where I Bike Ep 4

Noah’s garage feels like Aladdin’s cave of the cycling world: a little chaotic, full of stories, and powered by genuine love for bikes. Whether he’s consulting for brands, riding local trails, or tinkering with a half-finished frame, Cursive Cycling is proof that creativity and passion are still at the core of cycling culture.

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