Endless Bike Company has announced a special Black Friday sale! In honor of Women-Led Wednesday, Shanna Powell’s small company combined their women-led efforts with one of the biggest sales holidays of the year. Read on for more info…

In honor of Women-Led Wednesday, Endless Bike Co., a small component company based in Western North Carolina, has announced an extended sale! Starting on 11/27 and running until Cyber Monday on 12/2, Endless is offering a site-wide 20% discount! All in stock, non-discounted items will be eligible for a 20% off discount with coupon code WomenLed24.

  • Endless Bikes Singlespeed Cogs
  • Endless Bikes Singlespeed Cogs

While we’re not usually ones to focus on deals and sales, this one felt particularly pertinent for a few reasons. First and foremost, the Women Led Wednesday initiative is a great way to try and offset the implicit bias in US business environments. Though women make up 42% of independent business ownership, they end up receiving significantly less funding than their male-oriented counterparts. This is to make no mention of the existing gendered pay gap and a myriad other hurdles women and non-male groups face in business.

  • Endless Bike Co Black Friday Sale
  • Endless Bike Co Black Friday Sale

Endless Bike Co. is owned and operated by Shanna Powell, a resident of North Carolina, an area devastated by Hurricane Helene earlier this year. In her own words:

“Things in WNC are improving but the recovery efforts are going to take years in some places. At the moment, parts are slow coming out of anodization as Industry Nine is still dealing with a down black line and lack of clean water. Please be patient with out of stock parts as I will get them back in stock as soon as possible.

Please take a good look around the website as many parts are currently on permanent discount. I’m trying to clean up the inventory a bit to make room for new parts.

Thank you as always for supporting my tiny business and feel free to share this email with your friends. I truly appreciate you.”

Shanna runs the entirety of her business out of North Carolina and creates much more than just some kick-ass single speed cogs. From direct-mount chain rings to great tees and apparel, her site is certainly worth a visit this holiday season.

For a directory of women-led companies, visit WomenLedWednesday.com, and for more on Shanna’s business, head to EndlessBikes.com.

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