Kona Announces 2021 Ambassador Program

Kona just opened up its application process for ambassadors for the 2021 calender year. The Kona Ambassador Program, started in January of 2019, seeks to spotlight creative individuals that are outstanding stewards of their community and can bring something unique to the Kona family. They are looking for expressive people from a wide range of cycling disciplines and have always selected a few adventure cyclists and bikepackers. Learn about the program below…

What’s in it for you?

According to Kona, their ambassadors receive Kona gear, deals on bikes, help with creative direction and promotion, and assistance with financial support for projects.

How it works

If you are accepted, you’ll receive a suggested theme or topic to focus on every six weeks. Kona asks that you go out and create something around that theme or topic. For instance, if it’s winter the topic may be “snow.” January may be “a new year.” July could be “slip n’ slide.” Kona will then share these stories across their social platforms and website.

To apply, send an email to ambassadors@konaworld.com and answer the following questions:

• Where do you live and what kind of bikes do you ride?
• What makes you unique in the biking world?
• What is it about Kona that you love and want to share with others?
• What kind of content are you able to create on your own? Any samples we can see?
• As a member of the Kona Ambassadors, what kind of support would you like from Kona?
• Who is a cyclist you admire most, and why?
• What is your dream Kona bike setup?

To get an idea for some of these projects, scroll through some of the past ambassador projects that they’ve featured. To read their full press statement with a little more detail, click here.

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