In “The Hard Truth About Cycling in 2025,” Silca CEO Josh Poertner reviews last year through the lens of the successes and changes in and around the company. For more on his year in review, check out the full video below…

In “The Hard Truth About Cycling in 2025,” Silca CEO Josh Poertner takes to the brand’s YouTube channel to discuss the 2025 calendar year. Providing in-depth insight into a number of industry developments, such as how the company handled the confusing, ever-changing tariff situation, positive and negative interactions with other businesses, and the unexpected success of some niche products, it’s much more than a brief overview.

Turning around production shipments to avoid million-dollar tariff bills, investing in global warehousing, and avoiding legal action from the UCI were just some of the obstacles the company faced last year. With the success of products like their new TPU tubes and zero-loss shock pump, Josh also speaks to some of the challenges with future product development and how they plan to build for the future.

For more from Silca, check out their YouTube channel.

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