Check out the new Kitsbow Denim Icon

Just announced, the Kitsbow Denim Icon is a limited edition version of their classic Pendleton wool Icon. Yeah, I know, a 98% cotton, long-sleeve denim shirt has no place in a bikepacking kit. And they’re expensive. But we like what Kitsbow stands for, how they operate, the local trail projects they support, and their products. Plus, the Icon is one of the best-fitting shirts money can buy. If you’re into this kind of thing, find details below.

The Denim Icon comes in either Black or Indigo. And with Kitsbow’s unique made-to-order production process, it’s available in 17 sizes, including men’s and women’s cuts. Kitsbow is making these shirts from premium denim stock that was ordered from mills in Europe. The Black version (89 shirts available) is made from a 10.5 ounce, 2% Spandex and 98% cotton milled in Valencia, Spain, by Tejidos Royo. The more textured Dark Indigo version (208 shirts available) is a heavier 11.5-ounce weight in the same blend milled in Italy by the Candiani Mill. Both are extremely nice in person and have a sharp look, as well as the same excellent fit that the Icon is known for.

Both Denim Icons are available now and come with a numbered, limited edition patch. All sizes and cuts are made in Old Fort, North Carolina, and sell for—wait for it—$325. So, if you love the Icon as much as we do (and have some disposable income), it might be worth the investment. If it’s anything like the wool version, it will last for decades and only get better with age. Find details about the Women’s Denim Icon here and the Men’s here.

Thanks to our friend Shanna from @endlessbikeco for modeling!

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